Where theory meets practice

Dr Julie McFarlane has been important strategic advisor to NPL Group for a number of years. Julie’s insights have helped develop the NPL Brand and build the Group Balance Sheet to more than £90 million over the past 2 years.

Rodrigo led on the development of our social media strategy and added enormous value to TREE AID. He is a great expert and enthusiast in his field but can combine this with being practical and engaging those new to social media. I can thoroughly recommend Rodrigo and would jump at the opportunity to work with him again.

I have known Julie for over 10 years and not only is she an amazing person but she is an amazing colleague! She is an expert in entrepreneurship and is very hands on. Her passion and commitment to entrepreneurship - working with companies, students and teaching - is phenomenal. She brings experience, creativity and intellect to the table.

Kyle and I worked together for over two years, where he taught in the marketing strategy class I coordinated and co-hosted a digital marketing workshop for small businesses. His agreeable personality and expertise in communications and digital marketing make him a pleasure to work with. He excels at bringing concepts to life with unique examples and simplifying complex ideas, which students appreciate. I highly recommend Kyle for any projects or teaching roles in digital marketing.

Dr. Julie worked alongside her colleagues, providing RL Engineering with support in strategy development, business model clarification, brand realignment and repositioning, as well as performance measures within the business. Working with you to create a compelling value proposition that helps sell the brand to a broader audience. She was a fantastic asset to our business, with a thorough understanding of our needs and requirements. Gordon Hamilton MD

I have had the honour of working with Julie for several years, since 2014, as part of the Erasmus+ program. As program director at Heriot-Watt University, she made a valuable contribution to the conception, design, and delivery of the industrial management postgraduate Master's program, both in terms of content and context. She impressed me above all for her professionalism, determination, and constant creative and innovative drive. Working with her is a pleasure, both from a human point of view, due to her positivity and the sympathy she radiates, and professionally, for the skills she brings to the game. I'm just sorry I didn't get to work with Julie anymore.

Rodrigo is a great team player, the most creative person I have ever met. He is a pro-active professional, a strategist, goal oriented, self-motivated and most of all honourable. A real gentleman.

I strongly recommend Rodrigo without any doubt, he proved to have the potential to become a very talented brand manager. He is highly focused on results and has outstanding creative and analytical skills. He is able to manage very substantial amounts of pressure and always completes assignments correctly and on time.