At AEE Consulting, we place our focus on addressing our clients’ most critical needs, issues, and opportunities, spanning various domains such as business growth, strategy development, branding and marketing, intellectual property (IP), sales, operations and logistics, digital technology, advanced analytics, finance, cybersecurity, and sustainability, across all industries and geographies. Our seasoned academic team has spearheaded numerous projects across various industry sectors, wielding extensive expertise in end-to-end consultancy project management. For further information, please reach out to us at firstname.lastname@example.org.
Case Study 1: NPL Group Brand Development (October 2018)
Project Overview: In October 2018, Dr. Julie McFarlane was enlisted by NPL Group to undertake a comprehensive analysis of their existing brand identity and subsequently create a new brand identity and market strategy. Collaborating with the marketing agency 999 Creative, Dr. McFarlane played a pivotal role in reshaping the group’s brand image and overall approach.
The Challenge: Operating under the NPL Estates umbrella, the company has undertaken numerous acquisitions of other firms over its history. While a strategic decision, this posed significant challenges for maintaining brand consistency. Each acquired brand maintained its individual website and distinct logos, making the process of unifying the brands within the group quite daunting. NPL Group recognized the need for a fresh and compelling brand identity that aligned with their evolving vision and objectives. They sought expertise to not only rebrand but also devise a robust marketing strategy to drive growth.
The Solution: Dr. Julie McFarlane, in tandem with 999 Creative, embarked on a multifaceted project. They began with a rigorous analysis of NPL Group’s existing brand, identifying areas for improvement. Subsequently, they developed a new brand identity that encapsulated the essence of the group and its aspirations. This included a complete website redesign to reflect the reimagined brand. Additionally, a comprehensive marketing strategy was crafted to propel NPL Group forward.
The Impact: The rebranding and marketing efforts led by Dr. McFarlane bore fruit as NPL Group experienced a revitalized brand image and increased market visibility. The group was better positioned to achieve its growth objectives, thanks to the visionary leadership of Dr. McFarlane and the creative expertise of 999 Creative.
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