Start Date

Academic Terms Times


We know from experience how complex the start-up process is for academics. Our start-up school offers a practical approach to developing an idea, one delivered by specialist academics who have gone through the process and can guide them as the idea becomes commercially viable.

ECA Duration

(Excluding Orientation)




120 Hours

Why ECA?

The Accreditations

The Start-Up School (SUS) is one of only a few programs designed for academics, and run by academics in industry. We provide a practical approach to starting a commercially viable business. Working with HE institutions and TTO’s we provide academic teams practical, impactful training.

The Core Value

Design thinking skills, marketing insights, strategy techniques, operations tools, financial management templates, leadership, critical thinking, strategic management and problem-solving. –

The Start-Up School Duration

Over the course of the taught SUS pathway, academic teams will explore a rich combination of specialist fields and areas of study including design thinking, marketing, strategy, operations, financial management and sales. More than that, SUS provides a practical toolkit, with the understanding of how to use it, where and how to start, and a tailored, step-by-step business strategy with someone on hand each step of the way. The program is flexible in nature and designed in such a way to work around the academic workload.

Key Outcomes

What You’ll Get

ECA Outline

What Makes This Different

At AEE, we are focused on the tangible benefits that our comprehensive programs provide. Take the revolutionary skills acquired through our start-up school and the insights from our Pillars of Contextual Empathy™ and our in-house Contextual Empathy Index™ and apply them to instantly improve the way you do business. Leverage the skills and strategies from SUS to grow a sustainable profitable business. On completion of the Start-Up School, academic teams walk away with:


Our Students

Julie was an amazing lecturer who made an effort to build a personal connection with class members by hosting events that would support our start up businesses during our classes and taught by using relatable and relevant real world examples.

Ibrahim Nasir Former Student
BA Business Studies with Marketing

    Programme Director

    The SUS was designed to solve a key trust issue in the small business sector. In an industry saturated with misinformation and unqualified start-up ‘experts’ in an un-regulated market, the SUS was developed to provide a safe trusted step-by-step approach to the starting a business (online or offline). As an academic in entrepreneurship, Dr McFarlane has spent over 15 years developing higher education programs in enterprise for students all over the world. During that time, she has witnessed the need, for a more practical approach to enterprise education, that still benefits from the research of leading academics. AEE bridges that gap. We are what is missing in the enterprise education space, because at AEE it’s not just vocational, its educational!

    Dr Julie McFarlane

    Director of Learning,
    Academy of Enterprise Education

    Course Enquiry

    Course Enquiry

    To enquire about Start-Up School please fill out the form and one of
    our course advisors will be in contact.

    The Accreditations

    Getting Certified

    Students completing the 60-hour SUS pathway will meet the requisite training hours necessary to be awarded ILM and City Guilds Certification.

    Teaching Options

    More Questions

    The Academy of Enterprise Education (AEE) is an online enterprise re-education provider developing high-quality, fully accredited programs benefitting from the research experience of world-class academic staff from some of the world’s leading universities. AEE aims to be the bridge between theory and practice by providing, promoting, and supporting enterprise education for clients and students from across the world. Through a market-driven approach, we analyse future skills gaps in the small business sector so that all our accredited/certified academies, schools, and courses address this need. Our longstanding academic expertise in the design, development, and delivery of high quality education programs, along with insightful market research, data analysis, and cutting-edge industry insights, ensures that AEE provides highly relevant pathways optimized to fit individual needs. At AEE, we use the same materials as those taught in many of the world’s leading institutions, academically tried and tested approaches that add value in the coaching context. Only our team of have collated them to make the journey even more practical for you. That’s why we’re different – all our experts have worked in academia and industry, and are fully qualified to offer our insights, support, and expertise to help you get the best out of the learning journey. AEE offers working professionals the skills, knowledge and strategies they need to re-educate themselves in a number of different ways. All our academies, schools and courses are certified by globally recognized bodies – ensuring credibility and confidence, and providing a trusted space both for personal development and practical, impactful training. AEE aims to provide a fast-track route to a new career, business or skill set.

    AEE fees can be paid before prior to the commencement of the selected pathway, or you may opt for a three-part payment plan for courses 12 weeks and longer. To find out more about payment options please visit our Payment and Financing page, or contact us, to find out which option you qualify for. In addition, AEE is also pleased to offer a 20% discount on all pathways to former NHS workers, public servants, military or police. For more information, contact us

    AEE is designed to fit around your life as a working professional, add to your knowledge, improve your skills and provide you with strategies without compromising on your work-life balance. Each of the pathways offers three varied and flexible learning options. The materials are all online and downloadable, course work is broken up into manageable bite-sized modules, with practical exercises and incremental deadlines, designed to help you pace the learning journey to suit your needs. With our expert guidance on how to master these techniques, drawn from a rich combination of specialist fields, you will have the ability to craft a role in the coaching industry that both fits your needs, and your lifestyle. Each pathway has a detailed student handbook to guide you through the learning journey and you will have access to your student advisor who will support you with any administrative or technical queries you might have.

    It is critical to business success that employees continually look for ways to improve their skill set and industry knowledge. In fact, a number of organisations encourage it, often funding professional development programs in the hope of the impacts it generates. So it may be worthwhile reaching out to ask what policies are in place for this, if it’s going to have an impact on the way you do business and you can outline this, what have you got to loose? Worse case scenario, your boss realises you are looking to develop. Make sure you; 1. Do your research on training programs 2. Identify the BEST fit for you and the business 3. Highlight the cost-benefit of the program 4. Articulate the value of this program and the impact it will have on the business to your boss. Here is a guide to show you how to request financial assistance from your employer.
    If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our upskilling courses page Course Pathway – AEE (

    Adult learners can also apply for grants and bursaries to help pay for courses and training. Usually, you do not have to pay this money back. For most grants and bursaries you apply directly to the organisation that gives them out. They’ll have an application form and will be able to tell you if you qualify. If you’re a parent, you might also be able to get help with childcare costs while you study. In the UK there are also a number of routes to funding further-education. Contact Us – Gov Grants Hub UK/ Scotland’s national skills agency | Skills Development Scotland/ Grants and bursaries for adult learners – GOV.UK (

    As part of our commitment to your professional development, AEE offer a 14 day period to change your pathway, start date or request your money back.
    To qualify for a deferral of your course start date, or to cancel your enrolment please contact For more information, please read our Terms and Conditions.

    The AEE Platform will be your Virtual Campus for the duration of your time with us. Through its user-friendly interface you’ll have access to all pathway materials from: in-person sessions (not for Course Pathway), video presentations, module notes, workbooks, toolkits practice quizzes, assignment briefs, and additional reading materials. On the Virtual Campus, you’ll be able to interact with your peers, ask questions as well as track your progress.