Start Date

19th Sept 2022


Full Time/Intensive

Self Study £2500


Whether you’re a corporate executive, a small business owner, or at the beginning of a new career, you have the potential to generate meaningful change through formalised coaching training.  Our Enterprise Coaching Academy has been designed to provide you with a practical, step-by-step approach to gaining your accredited coaching certification, while at the same time developing a practical understanding of how to monetise those skills.

ECA Duration

(Excluding Orientation)




180 Hours

The Accreditations

The Accreditations

The Enterprise Coaching Academy (ECA) is one of only a few courses on offer worldwide to combine in-depth business coaching and start-up skills in one unique package. Moreover, we are in the process of gaining accreditation status with the EMCC, and IAPC&M. This will ensure credibility and confidence, and allow us to provide a trusted space both for personal development, and for practical, focused, impactful training.

The Core Value

Effective communication, contextual empathy, understanding diversity and inclusion training, leadership, critical thinking, strategic management and problem-solving.

What are the top 10 job skills for the future? | World Economic Forum (

The Enterprise Coaching Academy

IBISWorld estimates that in 2021, the business coaching sector is worth an average of 11 billion dollars globally. It is thriving due to a growing demand for highly skilled leaders who are able to navigate the complex challenges of business growth and empower their teams to succeed. Combining theory and practice is at the core of AEE’s approach, and our Academy Pathway is centred around refining and developing your business coaching skills and aligning them to your individual/company’s strategic focus.

Over the course of the taught ECA pathway, you will be exposed to a rich combination of specialist fields and areas of study, including psychology, neurology, management, leadership, cultural empathy, and diversity. You will gain the opportunity to critically reflect on your own journey of self-exploration while using practical insights, tools, and frameworks to build the skillset you need to lead your coaches and teams through times of transition and change. Expand your global network online with AEE as you learn alongside a cohort of like-minded professionals and gain essential skills for the future of work.

The Ideal Student

This ECA is designed for leaders and managers, corporate executives, public servants, HR professionals, and employees seeking to further develop their skills to overcome challenges and become a driving force for change in their organisation. The content provides a practical step-by-step approach to gaining an accredited business coaching certification. AEE aims to provide you with the knowledge of how to coach in the business context, where to start, and a step-by-step strategy with someone on hand to guide you as your own coaching skills are developed.

ECA Outline

Key Outcomes

What You’ll Get

What Makes This Different

At AEE, we are focused on maximising the tangible benefits that our comprehensive programs and courses provide. We will help you to leverage the skills and strategies gained from your course to grow a sustainable, profitable business. Upon completion of the course, you’ll walk away with:

We Specialise In

ECA Curriculum Pathway Breakdown

Welcome & Introduction
Getting the most out of the ECA
Accountability & Deadlines
Planning for Productivity 

Topic 1 – Coaching Defined
Topic 2 – Mastering Ethical Guidelines
Topic 3 –
The Coaching Agreement


Topic 1 – Propensity to Act
Topic 2 – The Person-Centric Approach
Topic 3 – Building Trust

Topic 1 – Awareness of Self
Topic 2 – The Role of the Brain
Topic 3 – Sense of Self

Topic 1 – Crucial Conversations
Topic 2 – Radical Candour
Topic 3 – The Balance of Communication

Topic 1 – Active Listening in Coaching
Topic 2 – Coaching with Compassion
topic 3 – Contextual Empathy

Topic 1 – Goal Setting Strategies
Topic 2 – Positive Psychology (PMA)
Topic 3 – Overcoming Barriers

Topic 1 – The Commercial Inputs
Topic 2 – The Commercial Value
Topic 3 – The Commercial Outputs


Former Student's Thoughts

I met Dr Julie McFarlane when doing my Master course at Strategic Project Management, where she was the program director and a coach on business projects development. I must say that apart from a whole toolbox of knowledge and skills that Julie was sharing with a great professionalism, it was a huge pleasure to deal with her as a person. She is a very engaging person with great charisma which is why her ways of coaching are never boring. She always sticks to the point giving valuable information and all support needed during the course.

Elena Chepkasova Masters in Strategic Project Management European (MSPME)

    Programme Director

    The ECA was designed to solve a key trust issue in the coaching sector. In an industry saturated with misinformation and un-regulated coaching providers, the ECA was developed to provide a safe trusted space to study business coaching the SMART way. As an academic in entrepreneurship and an accredited ICF PCC Coach, Dr McFarlane has spent over 15 years developing higher education programs for students all over the world. During that time, she has witnessed the need, for a more practical approach to coaching business executives, one that still benefits from the research of leading academics.

    Dr Julie McFarlane

    Director of Learning,
    Academy of Enterprise Education

    Course Enquiry

    Course Enquiry

    To enquire about Enterprise Coaching Academy please fill out the form and one of
    our course advisors will be in contact.

    The Accreditations

    Getting Certified

    The ECA Full Time/Intensive Pathways include independent study hours, group coaching, peer sessions, ten hours of mentor coaching with written feedback, and a number of practical performance evaluation assessments. Students who complete the live all-online program will be certified Professional Enterprise Coaches and will also meet the training hours necessary to apply for a coaching credential through the European Mentoring and Coaching Council (EMCC) and the International Association of Coaching & Mentoring (IAPC&M).

    • Students who complete our Self Study online program will meet the requirements for the AEE Associate Enterprise Coach certification but will not meet the requisite training hours necessary to apply for accredited credentials.

    Teaching Options

    More Questions

    The Academy of Enterprise Education (AEE) is an online enterprise re-education provider developing high-quality, fully accredited programs benefitting from the research experience of world-class academic staff from some of the world’s leading universities. AEE aims to be the bridge between theory and practice by providing, promoting, and supporting enterprise education for clients and students from across the world. Through a market-driven approach, we analyse future skills gaps in the small business sector so that all our accredited/certified academies, schools, and courses address this need. Our longstanding academic expertise in the design, development, and delivery of high quality education programs, along with insightful market research, data analysis, and cutting-edge industry insights, ensures that AEE provides highly relevant pathways optimized to fit individual needs. At AEE, we use the same materials as those taught in many of the world’s leading institutions, academically tried and tested approaches that add value in the coaching context. Only our team of have collated them to make the journey even more practical for you. That’s why we’re different – all our experts have worked in academia and industry, and are fully qualified to offer our insights, support, and expertise to help you get the best out of the learning journey. AEE offers working professionals the skills, knowledge and strategies they need to re-educate themselves in a number of different ways. All our academies, schools and courses are certified by globally recognized bodies – ensuring credibility and confidence, and providing a trusted space both for personal development and practical, impactful training. AEE aims to provide a fast-track route to a new career, business or skill set.

    AEE fees can be paid before prior to the commencement of the selected pathway, or you may opt for a three-part payment plan for courses 12 weeks and longer. To find out more about payment options please visit our Payment and Financing page, or contact us, to find out which option you qualify for. In addition, AEE is also pleased to offer a 20% discount on all pathways to former NHS workers, public servants, military or police. For more information, contact us

    AEE is designed to fit around your life as a working professional, add to your knowledge, improve your skills and provide you with strategies without compromising on your work-life balance. Each of the pathways offers three varied and flexible learning options. The materials are all online and downloadable, course work is broken up into manageable bite-sized modules, with practical exercises and incremental deadlines, designed to help you pace the learning journey to suit your needs. With our expert guidance on how to master these techniques, drawn from a rich combination of specialist fields, you will have the ability to craft a role in the coaching industry that both fits your needs, and your lifestyle. Each pathway has a detailed student handbook to guide you through the learning journey and you will have access to your student advisor who will support you with any administrative or technical queries you might have.

    It is critical to business success that employees continually look for ways to improve their skill set and industry knowledge. In fact, a number of organisations encourage it, often funding professional development programs in the hope of the impacts it generates. So it may be worthwhile reaching out to ask what policies are in place for this, if it’s going to have an impact on the way you do business and you can outline this, what have you got to loose? Worse case scenario, your boss realises you are looking to develop. Make sure you; 1. Do your research on training programs 2. Identify the BEST fit for you and the business 3. Highlight the cost-benefit of the program 4. Articulate the value of this program and the impact it will have on the business to your boss. Here is a guide to show you how to request financial assistance from your employer.
    If you are a Learning & Development (L&D) manager, or involved in training and upskilling for an organization, you can request information regarding our upskilling courses page Course Pathway – AEE (

    Adult learners can also apply for grants and bursaries to help pay for courses and training. Usually, you do not have to pay this money back. For most grants and bursaries you apply directly to the organisation that gives them out. They’ll have an application form and will be able to tell you if you qualify. If you’re a parent, you might also be able to get help with childcare costs while you study. In the UK there are also a number of routes to funding further-education. Contact Us – Gov Grants Hub UK/ Scotland’s national skills agency | Skills Development Scotland/ Grants and bursaries for adult learners – GOV.UK (

    As part of our commitment to your professional development, AEE offer a 14 day period to change your pathway, start date or request your money back.
    To qualify for a deferral of your course start date, or to cancel your enrolment please contact For more information, please read our Terms and Conditions.

    The AEE Platform will be your Virtual Campus for the duration of your time with us. Through its user-friendly interface you’ll have access to all pathway materials from: in-person sessions (not for Course Pathway), video presentations, module notes, workbooks, toolkits practice quizzes, assignment briefs, and additional reading materials. On the Virtual Campus, you’ll be able to interact with your peers, ask questions as well as track your progress.