AEE COURSES

We know from experience how difficult it is for small businesses to take a step back and think strategically about what’s next. Many forgo planning in favour of short term goals or simply fail to adapt and don’t grow. Whether you’re a small business owner, an early stage entrepreneur or you just need support upskilling yourself or your team, the AEE Course Pathway was specifically designed with you in mind. We provide a variety of self-study CPD courses in a number of different areas, each designed to help you help your business.

Starting up and running a small business is not without its challenges in so-called “normal” times. The Covid-19 pandemic has forced many SMEs to quickly adapt. Some have survived, with considerable energy, focus, patience, effort, and more than a little luck, while many others, sadly, have not. SMEs account for 99.8% of the 5.7 million businesses in the UK, and according to the World Bank, they number around 90% of businesses and generate more than 50% of employment worldwide. Therefore, the ability to adapt and stand out has never been more important.

 

We hear a number of recurring problems from business owners of all sizes across the world:

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They struggle to sell their idea/product/service

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They struggle to attract customers

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The struggle to formalise their business

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They struggle with the financial stuff

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They struggle with the operational stuff

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They struggle to increase revenue

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The struggle to recruit and retain staff

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They struggle with technology in their business

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They struggle with social media

Among SMEs, these concerns are often much more prevalent and in uncertain time they must be proactive or risk lagging behind. They must quickly distinguish themselves from others in the market, and ensure they consistently deliver high quality service while also looking for chances to grow.

 

At AEE, we specialise in making that easier. Our series of short CPD courses specifically designed for SME owners, focus on providing tried and tested toolkits in an applied setting that cover a wide variety of popular subjects and vocational topics to solve many of these problems. As the SME landscape continues to evolve, so will the need for highly trained business managers and leaders. However, with this comes a clear need to upskill the workforce and to introduce or enhance practical experienced-based training and education.

 

Our academic specialists have developed a number of practical enterprise programmes for university students all over the world, and they have now created a series of short CPD courses specifically for SME owners. We offer a practice-based approach to enterprise education that transcends academia; one that provides evidence-based tools and techniques which can be applied to almost all real-life situations and business challenges. We use real CPD & City Guild accredited materials, as taught in many of the world’s leading institutions, and at AEE we have collated them to make the journey more practical, valuable, and personalised to you. We aim to provide both a sense of direction and purpose, as well as actual practical knowledge, support, guidance, and insights from experts in the field.

 

Our growing course catalogue features only the highest-quality endorsed enterprise programs, covering a wide variety of popular subjects and vocational topics. Choose below from our dynamic range of courses, which will provide you with detailed insights into more specialist skills and knowledge areas.

COURSE
BREAKDOWN

We have designed 15 self-study courses, each of which are made available online for a period of three months.
Once the three month period is over, access to the course is revoked. We will offer reminders and extensions where applicable.

These courses are also evergreen: they run year round

Topic 1: Accountability & Deadlines

Topic 2: Planning for Productivity

Topic 3: Who are you? What do you know?

Topic 4: Contextual Empathy Index™

Topic 5: Beliefs, Behaviour, Patterns

Topic 6: Future Thinker

Topic 1: Ideas & Design Thinking Explained

Topic 2: Ideation

Topic 3: Research

Topic 4: Idea Templates & Tools

Topic 5: Idea Refinement

Topic 6: Technology Roadmaps

Topic 1: Why Prototype?

Topic 2: Prototype Process

Topic 3: Get the Story Straight

Topic 4: The 4-Step Dance (Rob Ryan)

Topic 5: Final Development Strategies

Topic 6: Pitch Perfect

Topic 1: Industry Analysis Techniques

Topic 2: How to Research the Competition

Topic 3: Where to Compare?

Topic 4: Competitor Comparative Modelling

Topic 5: Value Matrix

Topic 6: The 4D Model

Topic 1: Segmentation: Importance of Understanding the Customer

Topic 2: Getting to Know the User

Topic 3: Profiling: Building Your Avatar

Topic 4: Understanding the User Journey

Topic 5: Mapping the User Journey

Topic 6: Refining the Proposition: The 4D Model

Topic 1: Gauging Interest, Tools & Techniques

Topic 2: Getting Clear: Brand Identity & Message

Topic 3: Logo Design: Articulates Values Visually

Topic 4: Creating the Brand Pack – Canvas for Dummies

Topic 5: Creating Brand Awareness

Topic 6: Developing Brand Legitimacy, Status & Reputation

Topic 1: Research 101

Topic 2: Asking Powerful Questions

Topic 3: Research Tools & Techniques

Topic 4: Analysing the Data

Topic 5: Understanding the Data

Topic 6: Using & Presenting the Data

Topic 1: Operations v Supply Chain Management for SMEs

Topic 2: Make v Buy

Topic 3: Supply Chain

Topic 4: Key Partners

Topic 5: Logistics – 7Rs

Topic 6: Value Chain

Topic 1: Financing Start-Ups: Routes & Advice

Topic 2: Budget & Costs

Topic 3: Financial Planning

Topic 4: Pricing Strategies

Topic 5: Creating Financial Statements

Topic 6: Making Decisions: Profit & Loss

Topic 1: Knowing Your Value

Topic 2: Visualise Your Value & Quantify it

Topic 3: Get the Message Right

Topic 4: Sales Techniques: Online & Offline

Topic 5: Negotiation & Closing

Topic 6: Tracking Sales

Topic 1: Business Models Uncovered

Topic 2: Researching Your Preference

Topic 3: Clarifying your Inputs & Outputs

Topic 4: Clarifying Key Activities

Topic 5: Stakeholder Analysis

Topic 6: Reaching the Audience

Topic 1: Getting Clear: Mission, Vision & Values

Topic 2: Internal Analysis Tools

Topic 3: External Analysis

Topic 4: Positioning

Topic 5: Strategic Goals

Topic 6: The 4D Model

Topic 1: Business Ethics & CSR in SMEs

Topic 2: The SDGs Broken Down

Topic 3: People Before Profit

Topic 4: Sustainable Design

Topic 5: Sustainability Strategies

Topic 6: The 4 Step Dance

NEW Courses Coming Soon! Details to follow

COURSE
COSTINGS

Building The Brand

ACEE ACADEMY PATHWAY

£499
CPD Certified Courses
Self-Study Online
12 Hours Online Workshops
1-2-1 Mentoring Included
Self-Study Hours
Membership VIP Clubhouse
A Little Homework

Sales 101

ACEE ACADEMY PATHWAY

£499
CPD Certified Courses
Self-Study Online
12 Hours Online Workshops
1-2-1 Mentoring Included
Self-Study Hours
Membership VIP Clubhouse
A Little Homework

Digital Marketing

ACEE ACADEMY PATHWAY

£499
CPD Certified Courses
Self-Study Online
12 Hours Online Workshops
1-2-1 Mentoring Included
Self-Study Hours
Membership VIP Clubhouse
A Little Homework

Custom Insights

ACEE ACADEMY PATHWAY

£499
CPD Certified Courses
Self-Study Online
12 Hours Online Workshops
1-2-1 Mentoring Included
Self-Study Hours
Membership VIP Clubhouse
A Little Homework